The Challenge: A High-Quality Service Business Hidden from Search Engines
All City Duct Cleaning, a trusted air duct cleaning company serving Toronto and the GTA, had a major problem: over 60% of their service pages weren’t being indexed by Google. Despite offering top-tier services, their website was virtually invisible in search results due to critical technical SEO issues.
Key Problems Identified:
✔ Poor Indexation – Most pages weren’t appearing in search results.
✔ Crawlability Barriers – Googlebot struggled to
navigate the site.
✔ Slow Page Speed – 5+ second load times hurt rankings.
✔ Mobile Usability Issues – Poor experience on smartphones.
✔ 50+ Technical Errors – From broken links to incorrect canonical tags.
Our Strategy: A Systematic Approach to Fixing Indexation
1. Comprehensive Technical SEO Audit
We conducted an in-depth analysis using advanced tools to uncover:
- Robots.txt misconfigurations blocking key pages
- Noindex tags mistakenly applied to service pages
- Broken redirects & 5xx errors wasting crawl budget
- Duplicate content & poor site structure confusing search engines
2. Prioritized Fixes for Maximum Impact
Instead of tackling everything at once, we focused on the most critical issues first:
🔹 Fixed Indexation Blockers (robots.txt, noindex tags, canonical errors)
🔹 Resolved Server & Crawl Errors (5xx errors, redirect chains)
🔹 Optimized Page Speed (compressed images, minified code, caching)
🔹 Improved Mobile Usability (responsive fixes, touch elements)
🔹 Restructured Site Architecture (better internal linking & hierarchy)
3. Collaboration & Implementation
We worked closely with the client’s developers, providing:
✔ Step-by-step guides for each fix
✔ Weekly progress reviews
✔ Real-time monitoring in Google Search Console
The Results: 100% Indexation & Dramatic Traffic Growth
🚀 Technical Wins
✅ 100% of pages indexed (up from 40%)
✅ 300% increase in daily crawled pages
✅ 65% faster load times (from 5.2s to 1.8s)
✅ Zero mobile usability errors (fixed 12+ issues)
📈 Business Impact
✔ 85% increase in search impressions
✔ 60% more leads & phone calls
✔ 4x more organic traffic to service pages
What Our Client Said
“Marketorr’s technical SEO expertise transformed our online presence. Before, we were invisible on Google despite having a great website. Now, we’re getting daily leads and had to expand our team to handle demand!”
— Michael Anderson, Operations Manager, All City Duct Cleaning
Key Takeaways
🔹 Technical SEO is the foundation – Without it, great content won’t rank.
🔹 Prioritize fixes – Tackle indexation & crawlability first.
🔹 Collaboration is key – Clear communication with developers ensures smooth fixes.
🔹 Monitor continuously – Regular checks prevent new issues from arising.
Ready to Fix Your Website’s Indexing Issues?
If your pages aren’t showing up in search results, you’re missing out on potential customers. Let’s audit your site and get your business the visibility it deserves.
📩 Contact Marketorr today for a free technical SEO consultation!